Nubia's Sound

More than a brand - Be Xtra is a Movement.

The Nubia's Sound Collection is all about movement, creativity, and embracing the power of music.

Inspired by the ancient land of Nubia - a place rich in history, strength and artistry - this collection represents the deep connection between sound, culture and identity, a reminder that identity is a gift, and rhythm is in our roots. 

Feel the Vibe. Own your Sound. Be Xtra.